Post by account_disabled on Dec 3, 2023 11:20:00 GMT
Advertisers differentiate their multichannel strategies according to the different stages of the customer life cycle. Thus the combination of the most activated channels varies depending on the stage of the relationship. During periods of recruitment , traffic creation and promotional communication, it is rather digital channels that are used to reach a large population.
At other times (loyalty, VIP customers and abandonment reminders) , the relationship needs to be more personalized: the preferred combination is then emailing and postal mail. “ In a relationship between the Country Email List brand and the consumer which is becoming digital, advertising mail, essentially addressed, is finding a new lease of life and plays a central role in loyalty strategies and communications aimed at premium customers . » specifies Eric Trousset, general director of Mediapost Publicité.
The progression of social networks and mobile Most advertisers plan to intensify their investments in mobile and social media: two digital channels that remain lagging behind in terms of use, despite their potential to enrich customer relationships. 66% of advertisers use social media : Of these, 97% have a Facebook page, which has now become essential. The presence on Instagram is also clearly increasing with 57% of advertisers present on this social media compared to only 29% in 2015. “ We observe that 76% of advertisers plan to increase their investments on this channel. Social media are today inseparable from any CRM strategy, because they particularly allow you to initiate discussions with your targets ,” says Pierre-Jean Bozo, general director of the UDA.
At other times (loyalty, VIP customers and abandonment reminders) , the relationship needs to be more personalized: the preferred combination is then emailing and postal mail. “ In a relationship between the Country Email List brand and the consumer which is becoming digital, advertising mail, essentially addressed, is finding a new lease of life and plays a central role in loyalty strategies and communications aimed at premium customers . » specifies Eric Trousset, general director of Mediapost Publicité.
The progression of social networks and mobile Most advertisers plan to intensify their investments in mobile and social media: two digital channels that remain lagging behind in terms of use, despite their potential to enrich customer relationships. 66% of advertisers use social media : Of these, 97% have a Facebook page, which has now become essential. The presence on Instagram is also clearly increasing with 57% of advertisers present on this social media compared to only 29% in 2015. “ We observe that 76% of advertisers plan to increase their investments on this channel. Social media are today inseparable from any CRM strategy, because they particularly allow you to initiate discussions with your targets ,” says Pierre-Jean Bozo, general director of the UDA.