Post by account_disabled on Dec 3, 2023 11:19:11 GMT
The CRM strategy goes hand in hand with the customer knowledge obtained thanks to the data collected. As for the database, it primarily brings together CRM (67%), sales (63%) and campaign (46%) data . More exhaustive, the DMP integrates almost all of the data. Thus, 5.7 types of data are integrated on average in a DMP compared to 2.5 for a database.
This enrichment of their customer data gives advertisers the opportunity to implement “ data driven marketing ” strategies based on personalization (of messages, product offerings, Buy Bulk SMS Service recommendations and customer journeys) and targeting of their communications, and gain efficiency and consumer understanding. However, this study shows that users or future users of a DMP face difficulties understanding the potential of CRM data and their tool. The uses of data remain classic (personalization and targeting), certainly due to lack of perspective, the implementation of the DMP being generally recent or in progress.
In addition, for 55% of them, the DMP is partly or completely outsourced and they therefore do not have control over it . 4.6 channels used on average in 2016 The hegemony of emailing Emailing is used almost systematically by 91% of advertisers , at all stages of the consumer life cycle and regardless of the type of advertiser. Note that 2 formats dominate: E-mailing (promotional, informative, etc.) used at 96% and the newsletter used at 89%. E-mailing is a multi-objective channel which mainly serves advertisers:
This enrichment of their customer data gives advertisers the opportunity to implement “ data driven marketing ” strategies based on personalization (of messages, product offerings, Buy Bulk SMS Service recommendations and customer journeys) and targeting of their communications, and gain efficiency and consumer understanding. However, this study shows that users or future users of a DMP face difficulties understanding the potential of CRM data and their tool. The uses of data remain classic (personalization and targeting), certainly due to lack of perspective, the implementation of the DMP being generally recent or in progress.
In addition, for 55% of them, the DMP is partly or completely outsourced and they therefore do not have control over it . 4.6 channels used on average in 2016 The hegemony of emailing Emailing is used almost systematically by 91% of advertisers , at all stages of the consumer life cycle and regardless of the type of advertiser. Note that 2 formats dominate: E-mailing (promotional, informative, etc.) used at 96% and the newsletter used at 89%. E-mailing is a multi-objective channel which mainly serves advertisers: