Post by account_disabled on Oct 17, 2023 4:23:52 GMT
With the pressure on marketing teams to produce content at scale, it’s forgivable to commit the occasional “random act of content.” A one-off or two won’t hurt the brand, but the bulk of your content should be part of a strategically designed ecosystem that supports customers throughout their entire journey. Says Skyword’sThis excerpt from our guide will help you get started on your journey toward inclusive language in your marketing department.Millennials were the most racially and ethnically diverse generation to emerge in American history. That is until the following generation — often dubbed Gen Z or post-Millenials — came along and took that title.The future generations of buyers, professionals, and communities are increasingly multicultural. They are also more diverse and fluid in terms of gender, sexual orientation, and other identity traits.The longevity of any modern business rests on an ability to communicate with these fast-rising cohorts in a way that both reflects and embraces diversity across many facets as the new norm. That’s why inclusive language is fast becoming a central focus in today’s marketing strategies.To help today’s businesses find their footing, and strive toward a culture of inclusivity that takes hold internally and reverberates outward through marketing content and communications, we’ve developed a pair of key resources.
This in-depth guide will help you build an ecosystem that includes topic selection, crosslinking, channels to publish on, and asset mixes for each stage of the journey.Resources for Inclusive Language in MarketingOur Phone Number List new LinkedIn Learning course and corresponding pocket guide are free and will equip your team with information, guidelines, and recommendations to generate a framework for inclusive language. Here’s a quick overview of what you can expect to find in each.LinkedIn Learning: Inclusive Language for MarketersIn this new LinkedIn Learning course, instructor Andrew McCaskill explores the many dimensions and practicalities of inclusivity, providing clear definitions, examples, stories, and actionable takeaways.Serving as a complement for the LinkedIn Learning course, this handy reference guide offers concise information about what inclusive language is, why it matters, and how to stay on track with your inclusivity journey. Included within is a visual spectrum of inclusive language — from visible to invisible forms — as well as a rundown of best practices, and a worksheet listing common non-inclusive terms and recommended alternatives.This excerpt from our guide will help you get started on your journey toward inclusive language in your marketing department.
Marketers know, as well as anyone, that words matter. And with our ability to communicate to large audiences, through influential brand platforms, we can play a pivotal role in helping make inclusive language the standard going forward.These resources are designed to help guide you and your team as you spearhead this vital initiative. Remember: Inclusive language (like all language) is fluid and best practices are continually evolving. Use this information and direction as a baseline to spark conversations with your team and your stakeholders, who ultimately will have the most important voices in fostering an inclusive culture.
Check out Diversity and Inclusion in Marketing: Inclusive Language for Marketers and the Inclusive Language for Marketers Pocket Guide, and join the movement to shepherd a more inclusive and equitable future into existence.
This in-depth guide will help you build an ecosystem that includes topic selection, crosslinking, channels to publish on, and asset mixes for each stage of the journey.Resources for Inclusive Language in MarketingOur Phone Number List new LinkedIn Learning course and corresponding pocket guide are free and will equip your team with information, guidelines, and recommendations to generate a framework for inclusive language. Here’s a quick overview of what you can expect to find in each.LinkedIn Learning: Inclusive Language for MarketersIn this new LinkedIn Learning course, instructor Andrew McCaskill explores the many dimensions and practicalities of inclusivity, providing clear definitions, examples, stories, and actionable takeaways.Serving as a complement for the LinkedIn Learning course, this handy reference guide offers concise information about what inclusive language is, why it matters, and how to stay on track with your inclusivity journey. Included within is a visual spectrum of inclusive language — from visible to invisible forms — as well as a rundown of best practices, and a worksheet listing common non-inclusive terms and recommended alternatives.This excerpt from our guide will help you get started on your journey toward inclusive language in your marketing department.
Marketers know, as well as anyone, that words matter. And with our ability to communicate to large audiences, through influential brand platforms, we can play a pivotal role in helping make inclusive language the standard going forward.These resources are designed to help guide you and your team as you spearhead this vital initiative. Remember: Inclusive language (like all language) is fluid and best practices are continually evolving. Use this information and direction as a baseline to spark conversations with your team and your stakeholders, who ultimately will have the most important voices in fostering an inclusive culture.
Check out Diversity and Inclusion in Marketing: Inclusive Language for Marketers and the Inclusive Language for Marketers Pocket Guide, and join the movement to shepherd a more inclusive and equitable future into existence.